Grocery-shopping in a different way

Due to the digital revolution and the increasing awareness around sustainability, the shopping-experience will be quite different in the future.
Nowadays everything can be ordered online and ‘normal’ shops are having a hard time with that. So they have to use this instead of breaking down because of it. There already are some supermarkets who use apps to let you shop virtually but there are more examples of how they can use these changes in order to grow.

Take a look at the examples that i have found for shops and supermarkets in the future.

Mobile Marketing
Mobile marketing is on the rise. Shops can send you discount or advertising information when you walk along the store. That seems not really enjoyable to me, getting messages all the time when you are in town. However, it goes further than that. There are apps that let you create your shoppinglist and after that lead you through the shop along those products. I think that is super usefull for the customer. You will save time when you can find all your products in one time without having to search fort hem.
Payments can also be done with the smartphone in the future supermarket.
These concepts use the trend ‘convenience’. As i mentioned in earlier posts, everything will be more efficient and faster in the future. Grocery-shopping too!
Ofcourse this will all be used as marketing. It is smart to use these apps because shops can show the customers specific products or suggestions for additional ones during their way through the shoppinglist-products. Therefore this will have future growth potential for shops.

Google Glass
Google-glass will also use things like this. If you want to know how it works click on the link below.
https://www.youtube.com/watch?v=F_DsUl_vqvo

No plastic please!
Sustainability, is again a very important factor in the future in general, but is also going to play a huge role in the shopping-experience. I saw the following concept that offers a more sustainable way of grocery shopping.

In the centre of Antwerp will soon open a supermarket without plastic packages called the ‘Zero Waste shop’. According to the owner of this shop it’s the fourth one in the world.
There are buckets hanging on the wall and customers must bring their own packaging. There are glass bottles and other sustainable bags available for those who don’t have them at home. The products must be bragged by the customers themselves and then will be weighed afterwards. There is less waste because they can decide how much of a product they want to buy.
In addition to food they will also be selling products like soap and facemasks.

This new way of (grocery)shopping is focused on a more ecological and durable way of living. I would really go to a store like this. It is nice that you can buy just the amount that you want to use and you’ll helpt the earth to become more sustainable.
This concept will be used in the future because it’s a simple way to decrease waste! What do you think about these changes?

sources:
http://www.gva.be/regio-antwerpen-stad/antwerpen/supermarkt-zonder-plastic-verpakkingen-in-centrum-antwerpen.aspx?fb_action_ids=10203678174776861&fb_action_types=og.recommends&fb_ref=.U2tlZPPpBtU.like
http://www.marketingfacts.nl/rubrieken/mobile_marketing
http://www.instant.ly/blog/2013/01/grocery-stores-use-mobile-to-stay-fresh/

 

 

A virtual fitting room

A virtual fitting room is a new development to reduce the number of returns at webshops for clothing. The consumer can see if the clothes fit, before he orders it. That is cool, and makes online shopping easier and a real experience.
Adidas already has this virtual fitting room in their webshop.
It works like this: The consumer performs his length and sizes, afther which the clothing will be fitted on a true to life character on the screen.
It is very important for Adidas that consumers find the right size or fit in one time, so the number of returns will decline and the consumer can be pleased with the purchase out of the webshop.
The idea comes from the English company Fits.me. According to the founder and CEO of Fits.me the visitor receives a better image of how the clothing fit and how it feels.
Not being able to fit the clothing is an important obstacle when online shopping. This can be solved with this tool.
Asos.com also offers a virtual catwalk so that consumers exactly can see how clothing looks when the consumer moves.
Research has shown that 62% of the customers are more likely to proceed a purchase when they can view the garment this way, than when there is only a size chart available.
People are buying more and more stuff over the internet, and compare different products online these days. So this is an important development which certainly has a future.
source: http://www.emerce.nl/nieuws/adidas-bouwt-virtueel-pashokje-webshop
http://www.asos.com

Meet Khloé Kardashian in Amsterdam

Last Saturday (the 16th of november), Khloé Kardashian came to Amsterdam, to promote her own brand named ‘Kardashian Kollection for Lipsy’. The clothes are designed bij Khloé and her 2 sisters Kourtney and Kim and will be sold at the Bijenkorf.
It became a huge event. When i arrived at the Bijenkorf, it seemed like it wasn’t so busy at first. But inside it was full of people. Thousands of girls between the ages of 12 and 25 were gathered to see the 29 years old American member of the Kardashian family. (I was in between).
Winners of the special Kardashian-quiz were allowed to meet her personally, a meet & greet.
It is cool to see or meet famous people, especially if they are internationally known.
This is a special form of promotion which attracts many potential customers. The costumers become more interested in this collection if they couldd meet Khloé. The collection will only be sold there in The Neherlands so it’s pretty exlcusive for people from Holland.
There is some special attention for this collection, but maybe (the new) customers will also buy stuff from other collections and brands at the Bijenkorf.
This is a good sales strategy, and therefore I think will be used even more in the future.