Due to the digital revolution and the increasing awareness around sustainability, the shopping-experience will be quite different in the future.
Nowadays everything can be ordered online and ‘normal’ shops are having a hard time with that. So they have to use this instead of breaking down because of it. There already are some supermarkets who use apps to let you shop virtually but there are more examples of how they can use these changes in order to grow.
Take a look at the examples that i have found for shops and supermarkets in the future.
Mobile marketing is on the rise. Shops can send you discount or advertising information when you walk along the store. That seems not really enjoyable to me, getting messages all the time when you are in town. However, it goes further than that. There are apps that let you create your shoppinglist and after that lead you through the shop along those products. I think that is super usefull for the customer. You will save time when you can find all your products in one time without having to search fort hem.
Payments can also be done with the smartphone in the future supermarket.
These concepts use the trend ‘convenience’. As i mentioned in earlier posts, everything will be more efficient and faster in the future. Grocery-shopping too!
Ofcourse this will all be used as marketing. It is smart to use these apps because shops can show the customers specific products or suggestions for additional ones during their way through the shoppinglist-products. Therefore this will have future growth potential for shops.
Google-glass will also use things like this. If you want to know how it works click on the link below.
No plastic please!
Sustainability, is again a very important factor in the future in general, but is also going to play a huge role in the shopping-experience. I saw the following concept that offers a more sustainable way of grocery shopping.
In the centre of Antwerp will soon open a supermarket without plastic packages called the ‘Zero Waste shop’. According to the owner of this shop it’s the fourth one in the world.
There are buckets hanging on the wall and customers must bring their own packaging. There are glass bottles and other sustainable bags available for those who don’t have them at home. The products must be bragged by the customers themselves and then will be weighed afterwards. There is less waste because they can decide how much of a product they want to buy.
In addition to food they will also be selling products like soap and facemasks.
This new way of (grocery)shopping is focused on a more ecological and durable way of living. I would really go to a store like this. It is nice that you can buy just the amount that you want to use and you’ll helpt the earth to become more sustainable.
This concept will be used in the future because it’s a simple way to decrease waste! What do you think about these changes?