Grocery-shopping in a different way

Due to the digital revolution and the increasing awareness around sustainability, the shopping-experience will be quite different in the future.
Nowadays everything can be ordered online and ‘normal’ shops are having a hard time with that. So they have to use this instead of breaking down because of it. There already are some supermarkets who use apps to let you shop virtually but there are more examples of how they can use these changes in order to grow.

Take a look at the examples that i have found for shops and supermarkets in the future.

Mobile Marketing
Mobile marketing is on the rise. Shops can send you discount or advertising information when you walk along the store. That seems not really enjoyable to me, getting messages all the time when you are in town. However, it goes further than that. There are apps that let you create your shoppinglist and after that lead you through the shop along those products. I think that is super usefull for the customer. You will save time when you can find all your products in one time without having to search fort hem.
Payments can also be done with the smartphone in the future supermarket.
These concepts use the trend ‘convenience’. As i mentioned in earlier posts, everything will be more efficient and faster in the future. Grocery-shopping too!
Ofcourse this will all be used as marketing. It is smart to use these apps because shops can show the customers specific products or suggestions for additional ones during their way through the shoppinglist-products. Therefore this will have future growth potential for shops.

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Google Glass
Google-glass will also use things like this. If you want to know how it works click on the link below.
https://www.youtube.com/watch?v=F_DsUl_vqvo

No plastic please!
Sustainability, is again a very important factor in the future in general, but is also going to play a huge role in the shopping-experience. I saw the following concept that offers a more sustainable way of grocery shopping.

In the centre of Antwerp will soon open a supermarket without plastic packages called the ‘Zero Waste shop’. According to the owner of this shop it’s the fourth one in the world.
There are buckets hanging on the wall and customers must bring their own packaging. There are glass bottles and other sustainable bags available for those who don’t have them at home. The products must be bragged by the customers themselves and then will be weighed afterwards. There is less waste because they can decide how much of a product they want to buy.
In addition to food they will also be selling products like soap and facemasks.

This new way of (grocery)shopping is focused on a more ecological and durable way of living. I would really go to a store like this. It is nice that you can buy just the amount that you want to use and you’ll helpt the earth to become more sustainable.
This concept will be used in the future because it’s a simple way to decrease waste! What do you think about these changes?

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sources:
http://www.gva.be/regio-antwerpen-stad/antwerpen/supermarkt-zonder-plastic-verpakkingen-in-centrum-antwerpen.aspx?fb_action_ids=10203678174776861&fb_action_types=og.recommends&fb_ref=.U2tlZPPpBtU.like
http://www.marketingfacts.nl/rubrieken/mobile_marketing
http://www.instant.ly/blog/2013/01/grocery-stores-use-mobile-to-stay-fresh/

 

 

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What’s on your food?

There is this app “What’s on my food’’ which will give you inside information about pesticide residues that can be on your food, even after washing it.
How much of this is really on the food you are eating and what are the dangers of these pesticides?
The Pesticide Action Network’s Iphone app gives you the answers to these questions.
It shows a list of foods where pesticides are on and what chemicals are the most dangerous ones. The app let’s you compare organic to conventional foods in a new visual way. Their results come from multiple authoritative sources. You never knew these toxins where on your food untill you discover it with ‘What’s on my food’.

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With this app you can make informed choices at the grocery store which is very nice and helpful.

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It has future growth potential because more and more people don’t just eat whatever they think is nice without knowing what is inside (or in this situation on) the stuff. We want all information nowadays about what is healthy, how foods are made or how company’s work with the products. I think this form of transparency is a really good one. You can consume more ‘safe’ foods and become more healthy because of the knowledge you have. Your quality of life will be affected positively, especially the part of physical wellbeing.
http://www.whatsonmyfood.org
http://organicgardensnetwork.blogspot.nl

Fresh from the world: Know where your food comes from.

http://www.urbanext.illinois.edu/food/ is an educational website for kids to make them learn more about where their food comes from. It is an initiative from the university of Ilunois extension.
On the website there is very much information available about products that are eaten often. It shows the process of food from the farmer who cultivates it, till the point where you buy it at the grocery store.
They also give the children historical information about how products are cultivated by a certain populationgroup but have been spread by other travelers and explorers. This is to give them background information about today’s complex food distribution chain.
This is an example of how children can be educated about the foods they are eating. In america, a huge part of the population is overweight because they eat to much fatty and sugary foods. There should be more sites, maybe games (?) like this to show and teach children that eating healthy can be very nice and why it is necessary for their health. This has future growht potential because it is very important in this world to make the people more aware of what they are doing. More knowledge can lead to prevention of many diseases.
http://urbanext.illinois.edu/food/

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