Grocery-shopping in a different way

Due to the digital revolution and the increasing awareness around sustainability, the shopping-experience will be quite different in the future.
Nowadays everything can be ordered online and ‘normal’ shops are having a hard time with that. So they have to use this instead of breaking down because of it. There already are some supermarkets who use apps to let you shop virtually but there are more examples of how they can use these changes in order to grow.

Take a look at the examples that i have found for shops and supermarkets in the future.

Mobile Marketing
Mobile marketing is on the rise. Shops can send you discount or advertising information when you walk along the store. That seems not really enjoyable to me, getting messages all the time when you are in town. However, it goes further than that. There are apps that let you create your shoppinglist and after that lead you through the shop along those products. I think that is super usefull for the customer. You will save time when you can find all your products in one time without having to search fort hem.
Payments can also be done with the smartphone in the future supermarket.
These concepts use the trend ‘convenience’. As i mentioned in earlier posts, everything will be more efficient and faster in the future. Grocery-shopping too!
Ofcourse this will all be used as marketing. It is smart to use these apps because shops can show the customers specific products or suggestions for additional ones during their way through the shoppinglist-products. Therefore this will have future growth potential for shops.

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Google Glass
Google-glass will also use things like this. If you want to know how it works click on the link below.
https://www.youtube.com/watch?v=F_DsUl_vqvo

No plastic please!
Sustainability, is again a very important factor in the future in general, but is also going to play a huge role in the shopping-experience. I saw the following concept that offers a more sustainable way of grocery shopping.

In the centre of Antwerp will soon open a supermarket without plastic packages called the ‘Zero Waste shop’. According to the owner of this shop it’s the fourth one in the world.
There are buckets hanging on the wall and customers must bring their own packaging. There are glass bottles and other sustainable bags available for those who don’t have them at home. The products must be bragged by the customers themselves and then will be weighed afterwards. There is less waste because they can decide how much of a product they want to buy.
In addition to food they will also be selling products like soap and facemasks.

This new way of (grocery)shopping is focused on a more ecological and durable way of living. I would really go to a store like this. It is nice that you can buy just the amount that you want to use and you’ll helpt the earth to become more sustainable.
This concept will be used in the future because it’s a simple way to decrease waste! What do you think about these changes?

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sources:
http://www.gva.be/regio-antwerpen-stad/antwerpen/supermarkt-zonder-plastic-verpakkingen-in-centrum-antwerpen.aspx?fb_action_ids=10203678174776861&fb_action_types=og.recommends&fb_ref=.U2tlZPPpBtU.like
http://www.marketingfacts.nl/rubrieken/mobile_marketing
http://www.instant.ly/blog/2013/01/grocery-stores-use-mobile-to-stay-fresh/

 

 

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Where is everybody?

Is my brother already on his way home from school or is he playing soccer with his friends?
And where is my dad, is he still at work?

The brand new free app Lokki (i0s & Android) will show it. The app allows users to check out where family members (or friends) are at that time. Unlike many other so-called family trackers, this app lets users temporarily hide their location if they just don’t want to be found.
This app has future growth potential because nowadays every family member has a smartphone .calling because you don’t know where someone is will be oldfashioned soon.
This app is built by the Finnisch security company F-secure and it also contains a built-in chat function.
I think that is ery useful too.
Source AD magazine, 05/10/2013

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lokki1

Don’t stop moving!

We all want to know how much we move don’t we?
But do you also want to know how active your friends are? Well, i do!
And that’s the idea behind the app ‘Bouncers’. This app is developed by researchers of the Technical university Eindhoven, in collaboration with ‘De ondernemende huisarts’ (DOH) and is launched on Monday the 16th of september 2013.
Because of the social side of the app, users are more aware of how much they move and motivate eachother to work on a more active lifestyle.
The app is for everyone with an android-phone available for free.
The principle of the app is simple: on the background of your phone screen you see moving cirkels, which show your physical activity and the activity of your friends.  The more someone moves, the faster his ring bounces across the screen. So you can compare your own lifestyle to those of your friends.

Acording to Caroline Hummels, professor at the technical university Eindhoven, and one of the researchers behind the app, it’s the link with the friends which makes users aware of their personal body movement. The app also increases the social bond within the circle of friends. Just like if you join a sportsclub. An other nice detail: the researchers have also managed to keep the energy consumption of their app very low, to save as much as possible of the battery of your phone.

This app is fun, can help with weight loss and has a social character which is an example of how the social web is getting more and more important in people’s everyday life.

Source: Gezondheidskrant.nl (@Gezondheidskrnt) 16/09/2013Image