New jeans for women have a lot more to offer than we are used to. They have a mission, and that mission is to boost our femininity.
Levi’s uses a unique liquid shaping technology to lift and lengthen your body with their jeans so that your feminin curves will be seen and adored. They have made a number of types for different kinds of bodies. So that every woman can feel more confident in jeans. (Some of their jeans can make your buttocks appear fuller!)
Women also love to take care of themselves and their bodies.
So Gsus comes up with jeans that are baptized in Aloe vera. The Aloe vera ensures that your legs stay soft throughout the day.
Wrangler goes one step further and wants to reduce cellulite with their jeans.
So they use seakelp in their jeans. This combats the cellulite.
These ways to make jeans multifunctional are new and innovative and got future growth potential. Why?
Research shows that 70% of women find themselves too fat and aren’t confident about their bodies. These are easy ways to look and feel better. Which woman doesn’t want to have a sleek,nice and smooth body?
Sources: LINDA feb 2014
http://www.levistrauss.com/news/press-releases/introducing-levi-s-revel-new-revolution-shaping-jeans, Motivaction, http://www.wrangler-europe.com/denimspa, http://www.g-sus.com
Milou Willemijn 